Landing Pages - Do’s and Don’ts.

Hello there Boys & Girls!

Sorry I haven’t been able to get another post up until now, but I am traveling and just haven’t had the time to sit down and write.

At the moment I am driving though the Midwest - rolling green hills and farm land for as far as the eye can see. The view is incredibly beautiful with its vast openness and simplistic layout – which makes me think about landing pages. I know you are thinking “What’s wrong with this dude? Can’t he just sit back and enjoy nature’s beauty without thinking about hosting related matters?”. Well, the simple answer is NO – unfortunately I can’t. So, with that being said – onto the subject matter at hand - landing pages.

Whether you’re an affiliate marketer or running an ecommerce driven web site, landing pages are a crucial part of successfully converting your visitors into customers; and lets face it, that’s what we’re here to do – make money, right? So, I am guessing at this point you are saying “HECK YEAH, I want to make more money, but how do I do it, how do I create a successful landing page?” Well I am going to tell you. I am going to give you a couple tips and tricks that I have used over the years to build landing pages that make conversion rates soar.

The first and most important thing is to make sure your landing page relates to your advertisement. Whether you are running CPC (cost per click), promo email or newsletter campaigns, you want to route your visitors to the product or service that was described on the advertisement they just clicked though. Nothing is worse than clicking though an ad and being routed to a page that has nothing to do with the product or service you were interested in. Making sure you have a direct path from the ad to the product can greatly increase your click to purchase ratio.

The second element you want to pay attention to is graphics and images – don’t use too many. Overloading your landing page with graphics and images can distract your visitors from the text content of your landing page, which usually contains your most important messaging.  Many images can also make a page heavy and slow to load, which can cause a potential customers leave before ever seeing your page. No visitor – No sale!

Lastly – make sure your most important messaging stands out. Play around with different font colors and sizes, but DON’T over do it. You don’t want to use more then three font colors on your landing page.  Be sure to place images next to important text because visitors are more likely to read it. But, remember to not over do it. Like I said, use images and graphics sparingly.

These are just a few things you are going to keep in mind when creating your landing pages. And remember, there is no exact science to landing pages. They are living, breathing entities and need constant tweaking. The best thing to do once you have a landing page created is test it.  When your first campaign is over be sure to analyze the numbers.  Once that is complete, simply  change only one element and test it again – just keep repeating those steps over and over until your landing page is converting at a desired rate.

Keeping in the spirit of this blog, I welcome everyone to post back and share the tips and trick you’re using to get maximum performance out of your landing pages.

Well, I’m out for now – time to try to enjoy the serenity of the open road and try not to think about hosting related matters (yeah right). Until next time….

Cheers,

Justin

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